Making It Stick: Why Recognition Matters in CPD

Clear aims, skills, and outcomes turn training into recognition that lasts. See why structured CPD is what makes learning stick.
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And you don’t need to wing it

Some providers worry that setting Aims, Skills, and Outcomes means reinventing the wheel. It doesn’t. Across many sectors, people have already spent time building step-ladders for learning — called learning frameworks.

We’ll expand on these in a future article, but for now it’s enough to say this: aligning with a framework, or even copying one directly, makes your training instantly clearer to everyone. It gives learners language they can use. It gives employers evidence they can trust.

And if you’re not sure where to start, that’s fine. At Open CPD, we’re good at spotting those opportunities and pointing them out.

Why this matters now

In today’s labour market, where skills expire quickly and careers cross industries and borders, vague recognition doesn’t cut it. Employers want evidence. Learners want something portable and credible. Regulators want proof.

ASOs are the bridge. They turn training from a one-off event into a building block of lifelong learning. They are what make learning stick.

About CPD Perspectives

This article is part of CPD Perspectives — a series exploring accreditation and recognition from every angle: providers, recruiters, HR managers, learners, and across different sectors and countries.

It’s a fast-changing space, and we want to be at the forefront of it. Because lifelong learning doesn’t just change careers — it changes lives.

About the Author
Marta Kalas is the Founder & CEO of Open CPD, where she is transforming how training and events gain recognition and credibility. With over 25 years of experience in healthcare and technology, she combines practical insights with a mission to make accreditation accessible, flexible, and impactful.

She also writes The Recognition Gap, her personal LinkedIn newsletter on lifelong learning, CPD certificates, and digital badges.

Subscribe here: The Recognition Gap

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